This particular chapter focus on the ethics that you as an individual have and the ethics of a company. In the public relations field we as practitioners have to find a happy medium of what we believe as ethical and what the company thinks as ethical. Sometimes the two do have some discrepancies.
I am now becoming a new member of PRSSA. I know that PRSSA is there to help out and give knowledge to individuals who are pursuing public relations as a degree. PRSSA being a part of PRSA is very beneficial to its members. The reason being is because PRSA members are given guidelines to follow as public relation partitioners. Each individual may have their own ethical guide lines as well as taking into consideration the guide lines of the company into consideration. Those who are PRSA members have guidelines that members must follow. I think that having this extra set of guidelines held above you will make you a better public relations practitioner as well as having someone else to answer to.
Ethics plays such a big part in public relations. Because of the past and the negative connotations people use to have with public relations it is key that we use ethics in an appropriate manner. One way that companies are being ethical is by giving back to people in the communities where there companies are based. I think that is a great move for companies.
One statement that shocked in this chapter which really shouldn’t have shocked me is that companies will ask you to sit out of meetings so you don’t know exactly what is going on with the company. In this case, I would differently speak those in charge of the meeting and ask what the problem is and offer my expertise. It is your job as a public relations practitioner to be there for your client and help with any issues that may make the company look bad to the publics.
Over time I have realized what I will and what I won’t stand for when it comes to ethics. I believe that knowing this will help aid me in my journey as a public relations practitioner.
This past Sunday my boyfriend Zac, and I decided to attend Hidden Vally Ski Resort in Wildwood Missouri.
Going to Hidden Valley would have been my first time going skiing. I was really excited about the experience I was going to embark on. I was not quite sure what to expect when I got there and what the whole experience would entail.
As we pulled up to the parking lot you could see such large hills that were covered in snow with skiers flying down the hill. It was somewhat intimidating to see others doing so good on the slopes. It gave me hope that I could be a quick learner.
Once I finally had all my gear it was time to hit the slopes and to have first experience skiing. I found that the hardest part of skiing is not the skiing its self. The hardest part is maneuvering every where when you are not skiing. When you ski it’s not like walking at all. If you move like you were walking your skis just tangle up in each other and you slide backwards or fall.
When skiing there are different slopes that you can utilize. I mostly stuck to what I consider being a medium-sized slope. The thing about the medium size slop is that there is a rope that pulls you up the hill. The rope is set up on a pulley system. Near the end of the I began to get tired of relying on the rope to pull me up the hill. My muscles grew weak and my gloves were wet so the rope would slip out of my hands which I soon knew it was time to call it a day. Skiing all together was a lot harder than I thought. One must be in very good shape to get the full fun effect when skiing. When skiing you use so many muscles even when your just standing there. I soon realized how sore my body was going to be the next day.
After a few practice runs on the medium hill I got the hang of skiing and I enjoyed my self. I loved flying down the hill with the wind in my hair. I pretended as if I was a downhill skier in the Olympics. I eventually gained enough confidence in my self that I was ready to go down the big hill. As I began my journey down the hill I soon realized I was going much faster than what I was comfortable with. I tried slowing my skis down but that was not working. As I tried slowing my skis down I was yelling at the top of my lungs saying, WATCH OUT!!! So I did the only thing I possibly knew to slow myself down was to whip out. Whipping out may have not been fun but it was much better than me flying into someone else who was skiing ahead of me.
Overall I had a great experience going skiing. I went home with some great memories and multiple bruises but over all I would not change anything that occurred that day. The weather was beautiful and I also got to enjoy watching the sun set over the snow-covered hills.
As a public relations student one thing that I worry about besides dealing with school and all that entails is getting a job in the future as a public relations practitioner.
In todays public relations industry their are so many candidates that apply for jobs and each individual will have there certain areas where they will succeed. I know my strengths that I have personally: dilegent, creative, and works well with others. What I am worried about is that I am not going to stick out enough to the employers. The reason I feel this way is because I have not had an internship in this field yet.
I believe that by having an internship that will help me stand out against all the other candidates. In the near future I plan on looking for an internship and applying for one as well. I have done minimal research but I need to do some more extensive research here in the near future. I believe that joining PRSSA will help me in finding an internship.
Last week I went to my first PRSSA meeting. I was intrigued with how much PRSSA can further your knowledge, help make connections, as well as build my self-confidence when it comes to working in the public relations field in the future.
As I continue my education I am very eager to learn more about public relations. I believe that I will constantly be worrying about my future until I have secured a full-time job. I understand that I have a long road ahead of me before then but I am willing to work hard to get there. I am truly excited to see where the future takes me and what path I will take in life.
As a public relations practitioner you are not always in control of how your message is relayed to others. The media has a say sometimes when it comes to distributing your message to the public. You may have written a feature writing and the media does not release the message to the public for sometime. For example, after you have written a piece of work about event that has occurred the release of what you have written does not go public for sometime it could be a week later or longer. Feature writings should reflect what is important to the organization you are representing or working for. There can be many different topics for feature writing ranging from a historical event to a feature story about how a local company has donated money to a good cause. When writing a feature story you need to capture the audience’s attention by using details, and being creative when writing to capture the public.
Throughout chapter two I learned just how important it is to cater your message to your audience or client. As a public relations practitioner we need to learn about who our public is and how can we get our message to them. For example, if I was working with a client who is targeting teens and young adults I am going to relay my message by posting information on social media sites. Also knowing that I am dealing with young adults in this case I would have to write in a style that most young adults do. Although I would be writing in a style like young adults there needs to be a happy medium of me writing in a professional manner as well. One important factor of being a public relations practitioner is making your writing suit your public as well as making your writing interesting and captivating your audience.
When reading chapter one I noticed a lot of the same things that I learned when I took speech theories last semester. It really resonated with me that once you get into you track in speech communications you really do use what you have learned in other classes and that you did not just take the class for no reason. With most of these theories being familiar to me I understood a lot of what I read. For example I understand that all these theories will come into play when persuading a client. Each theory may be used at a different time when they work best for the situation you are in. A reoccurring theme through out this chapter is that audiences seek information from many different media outlets. We as PR agents must see who our audience is and what particular medium would be most effective.
Welcome all! This is officially my first post to my blog. The first initial reson for creating my WordPress blog was for one of my classes I’m taking in college. What was more exciting to me than hearing I would have to make a blog for class is that I actually wanted to do this. As the new year has begun I realized I wanted to start my own blog and this class just gave me that little extra push. Not knowing what it will take to create this blog I will at least try my best. I thought that starting a blog would help me document my year and help me pursue my resolutions for the year. So with time I hope to become more familiar with WordPress and to document my life in ways that I never have before.