As a public relations practitioner you are not always in control of how your message is relayed to others. The media has a say sometimes when it comes to distributing your message to the public. You may have written a feature writing and the media does not release the message to the public for sometime. For example, after you have written a piece of work about event that has occurred the release of what you have written does not go public for sometime it could be a week later or longer. Feature writings should reflect what is important to the organization you are representing or working for. There can be many different topics for feature writing ranging from a historical event to a feature story about how a local company has donated money to a good cause. When writing a feature story you need to capture the audience’s attention by using details, and being creative when writing to capture the public.