As a public relations students one thing that I always worry about is the legal actions that can be taken against a writer. I would like to be able to take a class that specifically informed me about all the laws and what to look out for. One day when I’m in my profession I don’t want to be side swept with a legal issue.
In chapter 6, we learn bits and pieces about different legal constraints. One example the book gives is the Nike vs Kasky court case. The issue dealt with Nike and the overseas employment practices. The one quote that I will take away the most from this chapter in the book is, ” It is better to check before you cross the one than to be sorry later. This quote just goes to show you that you need to be knowledgeable about what the laws are and how you need to make sure you are not crossing this very thin line.
The issue public relations practitioners have when it comes to legal issues is usually ownership and gaining access to information. I personally know that this is issue because when I add photos to my blog I can only use certain websites. I do not want to use other people’s work so in order for me to not have to deal with any legal actions I use images from compfight.com or I upload my own images I’ve taken.
Every little thing you do or that you use that is someone else’s can cause you to deal with a legal issue, so knowing the laws and practicing the laws will help ensure that you do not have any legal issues in the future.
This chapter refers to the use of the world web through public relation practitioners. As the book states there are three main uses of the web for public relation practitioners; communication with the companies public, research and individual development.
As a pr practitioner it is important to communicate with the organizations public for many reasons. Communicating with the organizations public gives the public sense of a relationship, and most important the public is given information about the organization. Research is just as important as communicating with the companies public. Research leads to tracking the opinions of the public, research what the competitors are doing, and deterring who your audience is. Last but not least the web is used for individual development in the public relations industry. Using the web as an extension of your self allows you to expand your networking relationships, be active in webinars, and to stay up to date on you new technological advances that benefits the public relations industry.
We can all think of many reasons of how we use the web in our day-to-day life. I would assume most of us have recently realized and utilized a lot of the techniques this chapter discusses. I know that I personally am trying to build up my personal LinkedIn page so that I can expand my networking relationships. I find that more and more people are stressing the importance of being on LinkdIn because it is a heavily used social media tool when looking for jobs and getting a job. In today’s society especially in the public relations industry it is important to network with others and build up those relationships.
There are pros and cons to using the web as a public relations medium. It is our duty as a pr practitioner to utilize the web and to use the internet when it suits best.
Always remember that your personal social media sites are an extension of who you are.
As the school year is coming to a close and summer is in the near future, I am beyond excited for summer break. Summer is my favorite time of year because of the warm weather, not having school, and getting to relax on a daily basis. Oh and my birthday is during the summer so that’s another huge reason why summer is my favorite time of the year.
This summer won’t just be all fun in games. The reason being because I’m going to be taking an online summer class and be doing an internship. My online summer class shouldn’t be to much of an issue because it’s only five weeks long. My internship however starts the first Monday I am out of school on vacation. I’m really excited about starting my internship because I’m looking forward to the experience and all of the knowledge I will gain from it.
This summer won’t be all work and no play. One of the things that I am really looking forward to is turning 21-years-old. This year my birthday just so happens to be on the same day as Fathers Day. I’m excited that I will get to share such a special day with my dad. As summer goes on my family and I will beheading to Destin, Florida. Each year my family and I go on a family vacation and this year is the same.
Summer is such an amazing time for me. I pledging to my self that I will make this summer the best that it can be. I get to look forward to so many things this summer and I am blessed to have such a good life. This summer will include me getting to further my knowledge in school and in my career, getting to spend quality time with my family and friends, and to travel the country.
SUMMER WHERE ARE YOU? HURRY UP AND GET HERE!!
This semester at school has been one for the books. This is by far one of the most stressful semester I’ve had my entire college career. I feel like it’s one thing after another. I try my best to tackle my stress and do whatever is possible to eliminate the stress that’s at hand.
I think that part of my stress this semester at school is being enrolled in 18 credit hours, which is six classes. A lot of my classes this semester are very demanding and time-consuming. Out of my six classes four of them have group projects; which is crazy to think that I have four different projects going on at one time.
Although school maybe stressing me out I’m thankful though to be in college and to be bettering myself. When ever I think that I have too much on my plate with school I just think that there’s some individuals who can’t afford to go to school that want to. I have this great opportunity to be in school. I use those thoughts to keep pushing myself and to handle one task at a time.
I don’t want to seem ungrateful because I’m not; I am blessed to be having the stresses I do about school. Sometimes the stress is a little much but I know that I can make it through this stressful time. Eventually one day in the near future hopefully I can catch a break. Good things are bound to happen to good people. I just have to keep a good head on my shoulders and look for the good in all situations.
Chapter 12 discusses what to do when you are writing during a time of crisis. The book considers a crisis to be a surprise and a threat to an organization. When it comes to dealing with a crisis within an organization a public relations writer must act fast but make sure they are being accurate and addressing the issue that is at stake. The public relations writer will play a significant role when it comes to dealing with the crisis and trying to handle the situation.
Crises can include many issues such as political, and environmental. Just because a crisis is identified and is being taken care of the individual or organization involved can have back lashes from the crisis for some time. When dealing with a crisis ,once again like in many other situations your audience is of essence. Timing is also very important because you need to have a strategic plan in place and when you will be giving more information out to your public. One of the main goals when dealing with a crisis besides stopping the crisis at hand is trying to change the publics mind about the crisis.
Being in the public relations industry being creative is a good quality to maintain. I think that having creativity will help you when dealing with a crisis. You need to think of the best way to approach the crisis and what you will do to make this situation better than what it is.
Crises are becoming more of a problem because of all of the technological aspects that emplaced in todays society. Many organizations now are taking the initiative to plan for when a crisis may occur and how to deal with a crisis when one happens. It is essential that a crisis plan is created and is used when needed.
Chapter eight covers a lot of material dealing with how to write more professionally. In today’s society many people have a harder time writing in a professional manner. We can blame these struggles I believe on technological advances.
Many people, now more than ever are using abbreviated forms of words. I know that I personally do this when I’m texting, and searching the web which is basically all the time. Some of the most common words I like to abbreviate is your, and because. As I was reading this chapter I thought to my self that I’m not doing my self any good-by abbreviating words. Now that I am more aware of when I abbreviate words I’m trying my best to write out the entire word. By implementing this change into my life I can only see that I will benefit my self and write more professionally in the long run.
I found this chapter to be very helpful. Being a public relations writers we need to be as professional as we can be when it comes to writing material for our clients. Our clients are paying us for our expertise and we need to communicate to our clients public in a professional manner. Once again as pr writers we need to keep in mind who our audience. If we are writing a piece of work for a younger audience it maybe okay to get away with using abbreviations. It all depends who we are writing for and taking our clients thoughts into consideration.
One of my own personal goals that I set for myself is to be professional in all that I do and I believe this chapter has helped me achieve my goal.
This past year I’ve learned a lot myself and others. In life sometimes people get lost up in finding out who they are and who they want their friends to be. I’ve never had this issue. I always knew who I was and who I wanted to associate myself with. I have high morals and expectations for myself so I like to find those qualities in the friends I have.
As a friend I believe the most important quality to possess is having respect for your friends. I think in today’s society people forget all to often how important respect is. Having respect for someone shows that you actually honor that friendship. Being respectful should be something that we give to everyone; even if you have a hard time liking them. I think that showing respect to all just shows a sign of maturity and that you are an adult.
The friends that I do have all respect me and treat me with respect. I am so thankful for those friendships because I know that they can be rare. My boyfriend and I have a lot of the same friends and we have all have got so much closer with one another this year. My friends and I recently were talking about how we aren’t just friends but that we are family. Most of the time when we are together we always take pictures. So at the last group outing we had we took our typical group picture. Instead of telling everyone let’s get a group picture together we call it a family photo.
I am so blessed with the family and friends that I have. All these important people in my life help me strive to be a better person and for that I am blessed.